The pharma creative that stopped dying at legal review
A 70-person independent pharma-marketing agency running display ads in the US and Canada saw most of its creative rejected at regulatory review, often after the client had already approved the concept.
Ad creative keeps getting rejected at legal review after client approval
We codified US and Canadian pharma display-advertising rules into tests, using the agency's past rejection history to show how each rule gets applied. Creatives submit ideas, visuals or copy to an internal portal at the sketch stage. It returns plain-language failures, never approves, and lists what it cannot judge, so counsel still decides.
- creative rejection went from 75% to 10%, and the remaining 10% is rejected over creative differences, not compliance
- Internal web portal
- Rules engine
- Statute codification
- Rejection-history analysis
- Automated test battery
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Advertising agency
The account defense that starts before the RFP arrives
one approved record, 9 sizes, 1.402 seconds for the still family, an average of 0.156 per size
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Health communications
The brief that knows where to look first
9 of 9 brief fields carry provenance, and all 66 citations were re-read from disk and verified with 0 failures
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Marketing agency
The skill that had to earn its schedule
Run 1 checked 20 files and units: 8 real defects caught, 19 false flags, and 1 miss