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The outbound that knows which email worked

A 35-person B2B agency's outbound pod switched to AI seats that wrote every email from scratch, replies fell, and nobody could say which email had worked at the client's quarterly review.

The problem

Can't tell which outbound email drove replies

What was built

The writers' 12 templates became the only source of copy. A rule-based selector picks one per contact, and every draft gets a ledger row naming its template before it can be queued. Replies are matched back by header into a table that refuses rates on thin data, and a named person approves each batch.

What it measured
Built with

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